Maison Ella — formerly By Ella Jewellery, was founded with a singular standard — jewellery should feel effortless.

After years of searching for pieces that balanced quality, comfort and longevity, we chose to build a collection that met our expectations.

We believe everyday jewellery should be beautifully made, safe to wear, and designed to live with you — not saved for special occasions.

That standard guides everything we release.

Our collections are carefully curated and refined with a focus on material integrity.

From 316L stainless steel to 925 sterling silver and thoughtfully applied gold finishes, each piece is selected for durability and comfort.

Every design is tested in real life before it reaches you.

If it doesn’t hold up, it doesn’t launch.

Because everyday luxury begins with trust.

The name Ella carries a quiet reference to “ela” — the Portuguese word for she.

A subtle nod to strength, individuality and the women who wear our pieces.

Maison is a French term for house — used historically to name the great fashion and design houses of Europe. We adopted it deliberately. Maison Ella is the House of Ella. A standard, not just a name.

Jewellery is where we begin.

— Tali & K.